Now Hiring: Head of Residence Business Marketing

Key Responsibilities

• Develop and lead marketing and brand communication strategies for the company's residential portfolio, including single detached houses, semi-detached houses, townhomes, and condominiums.
• Plan and manage integrated marketing campaigns to support sales targets and new project launches.
• Develop brand strategies and customer journeys aligned with the behaviors of each target customer segment.
• Drive data-driven marketing initiatives through CRM, Digital Marketing, Marketing Automation, and Customer Analytics.
• Oversee all marketing communications across online and offline channels, including project marketing materials.
• Develop lead generation and conversion strategies to maximize sales effectiveness.
• Collaborate closely with Sales, Project Development teams, and business partners to achieve sustainable business growth.
• Analyze real estate market trends, consumer behavior, and competitive landscapes to formulate proactive marketing strategies.
• Lead and manage the corporate marketing team and project marketing teams nationwide.

Qualifications

• Bachelor's degree or higher in Marketing, Business Administration, or a related field.
• Minimum of 12 years of marketing experience, including at least 5 years in a Senior Manager or Director-level leadership role.
• Direct experience in the residential real estate industry or a related business is required.
• Strong knowledge of Brand Management, Digital Marketing, CRM, Media Planning, and Marketing Technology.
• Proven experience in planning residential project launches and managing large-scale marketing budgets.
• Strong leadership skills with the ability to lead teams and foster effective cross-functional collaboration.
• Good command of English, both written and spoken.

Please submit your resume to:
risupawat@centralpattana.co.th